Activewear Designer
Swimwear | Yoga | Running | Rugby | Tennis | Outerwear | Cycling
Hello
I am an experienced sportswear designer dedicated to creating high-performance, stylish, and functional athletic apparel.
With a passion for sports and a deep understanding of design principles, I specialise in designing sportswear across various categories, serving all genders and ages. Whether it's apparel for running, swimming, cycling, yoga, or team sports, I can adapt to any sport and create designs that elevate performance and style.
I excel in collaboration and communication and I love working closely with clients to understand their brand, vision, and target audience, ensuring that my designs align seamlessly with their brand identity.
Let my passion and expertise take your collection to the next level!
About me...
Hi, I'm Sophie.
I am a freelance swimwear and activewear designer with over 20 years of experience working with leading brands and retailers, including Speedo, Canterbury, Marks & Spencer, and Next.
With a strong technical design background, I have extensive knowledge of garment construction, fit, fabric performance, and product development. Having worked closely with suppliers across China, Sri Lanka, Vietnam, and Europe, I understand the entire design-to-production process.
Alongside my technical expertise, I stay closely connected to the latest swimwear and activewear trends, ensuring my designs are both commercially relevant and aligned with current market demand. I combine trend-led design with a strong understanding of what UK retailers and consumers are looking for, creating products that are stylish, functional, and commercially successful.
With my experience and industry insight, I can help you develop products that stand out in the market and appeal to leading retailers.
Services.
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Research
Visual trend boards are a valuable tool for providing a comprehensive overview of trends and shaping brand direction.
I continually stay up-to-date with current fashion trends, consumer preferences, and market demands.
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Design
Create and develop innovative and visually appealing designs.
Whether it's apparel for running, cycling, yoga, or team sports, I can adapt to any sport and create designs that elevate performance and style. I cover all genders and ages.
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Develop
Creating garment technical packs is a crucial step in the production process. A well-prepared tech pack ensures clear communication with factories and helps to achieve accurate and consistent results.